This project required us to create a drink product and brand of our own making, as well as building out a landing page for it.
Early on while working on this project, I actually had a Lipton Hard Ice Tea, which inspired me to go down the route of a hard iced tea brand. In addition to the can that served as inspiration, I would study other liquor brands, as well as their mascots, at least when they had them
With this knowledge in hand, I chose to create a brand aimed at a young adult market. To do this, I aimed predominantly on a mascot, a cool looking skiing penguin. I then continued to build on this idea with an icy appeal in the colors and graphics. I started with one brand, a strawberry flavored iced tea, and built out the brand from there.
I then began working on the landing page, building out icy or cool colored buttons, and building out a scroll section and award and shopping overlays. All with the cool, wintery brand colors in mind.
Copyright 2026